Motifiti
Car prices in Kenya
What buyers actually search for, and what sellers actually ask, counted from 9,938 searches and 7,700 cars listed on Motifiti over the last 30 days.
Most Kenyans are shopping below the market
The typical buyer on Motifiti sets a ceiling of KES 1,000,000. The typical car on it is listed at KES 1,950,000, close to double. That single gap explains most of what follows.
| Price | Share of searches | Share of cars listed |
|---|---|---|
| under KES 1 million | 60% | 24% |
| under KES 2 million | 85% | 52% |
| under KES 3 million | 85% | 68% |
| under KES 5 million | 99% | 86% |
Counted from the 4,720 searches that named a maximum price.
What Kenya searches for
The twenty most searched models on Motifiti in the last 30 days, with how many are listed right now and what sellers are asking for them.
| Model | Searches | Listed now | Typical asking price |
|---|---|---|---|
| Vitz | 133 | 90 | KES 820,000 |
| CX-5 | 128 | 301 | KES 2,800,000 |
| Probox | 128 | 92 | KES 1,050,000 |
| Allion | 96 | 45 | KES 1,000,000 |
| Impreza | 95 | 97 | KES 1,125,000 |
| Harrier | 79 | 264 | KES 2,900,000 |
| Fit | 77 | 88 | KES 1,125,000 |
| Premio | 67 | 83 | KES 1,100,000 |
| Forester | 66 | 244 | KES 2,185,000 |
| Fielder | 66 | 152 | KES 1,260,000 |
| Hilux | 65 | 211 | KES 4,100,000 |
| Axio | 65 | 80 | KES 1,410,000 |
| Crown | 64 | 56 | KES 1,540,000 |
| Demio | 63 | 143 | KES 1,100,000 |
| X-Trail | 60 | 141 | KES 1,549,988 |
| Axela | 56 | 100 | KES 1,680,000 |
| Land Cruiser | 55 | 172 | KES 4,715,000 |
| Tiguan | 55 | 73 | KES 3,550,000 |
| Atenza | 55 | 45 | KES 1,950,000 |
| Mark X | 53 | 63 | KES 900,000 |
Where buyers outnumber cars
Searches for every one of these listed on the site. A high number means plenty of people looking and little to choose from, which is where a buyer should expect to move quickly and a dealer should expect to sell.
| Model | Searches per car listed | Listed now |
|---|---|---|
| Wingroad | 2.4 | 13 |
| Allion | 2.1 | 45 |
| Range Rover | 1.9 | 15 |
| Vitz | 1.5 | 90 |
| Probox | 1.4 | 92 |
| Fortuner | 1.3 | 19 |
| Atenza | 1.2 | 45 |
| Crown | 1.1 | 56 |
What shape of car
| Body type | Share of searches that named one |
|---|---|
| Saloon | 32% |
| SUV | 24% |
| Hatchback (Dudu) | 12% |
| Station Wagon | 9% |
| Pickup/Truck | 6% |
| Other | 5% |
| Sports Car | 4% |
| Van/Bus | 4% |
How this was counted
Every figure comes from Motifiti itself over the last 30 days: 9,938 searches typed by buyers, and the 7,700 cars with a price that were listed when this page was built. Searches are counted in aggregate and never tied to a person.
Prices are what sellers are asking, not what cars sold for, and not a valuation. We do not inspect vehicles or verify their condition, mileage or paperwork. Typical means the median, so half the cars are above it and half below, which one unusually expensive listing cannot move.
A model appears only once at least 20 people searched for it and at least 5 are listed, because a ratio built on two searches and one car is noise. Prices in foreign currency are left out rather than counted as shillings.
The figures refresh through the day. Please link to this page rather than copying the numbers, so whoever reads you sees the current ones.