Motifiti

Car market data for dealers in Kenya

What buyers want, what they can spend and which cars are hard to find. Use it to choose what to stock and how to price it.

Searches this month
10,248
Cars on sale
9,604
Usual buyer budget
KES 1M
Usual asking price
KES 2M

What did people search for this week?

The cars searched most on Motifiti from 26 October 2026 to 1 November 2026. See every week

1. Foresterup 11
77
2. Demioup 1
38
3. Mark Xdown 2
35
4. Noteup 5
32
5. Fitup 5
28
6. Premioup 5
27
7. Imprezadown 1
19
8. Axionew this week
18
9. Swiftnew this week
17
10. CX-5down 3
16

The number is how many searches named the car that week.

How much can buyers spend?

6 in 10 buyers want a car under KES 1 million. Only 2 in 10 cars on sale cost that little. Cheaper cars are where most buyers are.

Buyers who chose this budgetCars priced like this
Under 1M
Buyers
59%
Cars
20%
1M to 2M
Buyers
24%
Cars
30%
2M to 5M
Buyers
12%
Cars
35%
Over 5M
Buyers
5%
Cars
14%

Which cars should you stock?

More people are looking for these cars than there are cars on sale. The number is how many people are looking for each one. A car like this has fewer rivals and is likely to sell faster.

Wingroad14 on sale
2.2
Allion57 on sale
1.9
200817 on sale
1.5
Range Rover21 on sale
1.3
Vitz112 on sale
1.2
Mark X96 on sale
1.2
Crown68 on sale
1.2
A416 on sale
1.2

What kind of car do people want?

The shape of car buyers ask for, next to the shape of cars on sale. Where the orange bar is longer, buyers want more than there is.

Buyers askingCars on sale
Saloon
Buyers
31%
Cars
15%
SUV
Buyers
23%
Cars
43%
Hatchback (Dudu)
Buyers
12%
Cars
15%
Station Wagon
Buyers
9%
Cars
10%
Pickup/Truck
Buyers
6%
Cars
5%
Sports Car
Buyers
5%
Cars
1%
Other
Buyers
5%
Cars
6%

Which years have the most cars on sale?

2019 has the most: 1,951 used cars. A car from a crowded year has many rivals, so its price matters more.

2019
1,951
2018
658
2016
625
2020
612
2015
585

How much do popular cars cost?

These are the cars people search for most, with the usual price of each. Under each name is the price most of them are listed at. A car priced inside that range is a normal price.

VitzMost KES 699K to KES 1.3M
KES 870K
Mark XMost KES 750K to KES 1.4M
KES 925K
DemioMost KES 700K to KES 1.4M
KES 1.1M
FitMost KES 710K to KES 1.4M
KES 1.1M
ProboxMost KES 805K to KES 1.5M
KES 1.1M
PremioMost KES 785K to KES 1.5M
KES 1.1M
ImprezaMost KES 899K to KES 1.4M
KES 1.2M
AllionMost KES 795K to KES 1.4M
KES 1.2M
FielderMost KES 1.1M to KES 1.5M
KES 1.3M
AxelaMost KES 1.5M to KES 2M
KES 1.7M
ForesterMost KES 1.4M to KES 3.5M
KES 2.2M
CX-5Most KES 2M to KES 3.3M
KES 2.8M

Where these numbers come from

Everything here is counted from Motifiti over the last 30 days: 10,248 searches by buyers and 9,604 cars with a price. We never show who searched for what.

Prices are what sellers are asking, not what cars sold for, and not a valuation. We do not inspect vehicles or verify their condition, mileage or paperwork.

The exact terms

The usual price is the median: half the cars cost more and half cost less, so one very expensive car cannot move it. "Most cost between" is the middle half of prices. A model is shown once at least 20 people searched for it and at least 5 are on sale, and a price range needs at least 8 priced cars. The yearly change is a straight line through the logarithm of each year's usual price. Brand new cars are left out of the year figures, and prices in foreign currency are left out rather than counted as shillings.

The figures refresh through the day. Please link to this page rather than copying the numbers, so whoever reads you sees the current ones.